AMEX: SHOP SMALL

Shop Small is Amex’s initiative to connect Card Members with independent businesses in their community. Then the pandemic struck.

With so many neighborhood spots shutting their doors for good, we needed to re-connect consumers with the small businesses still fighting to stay open.

Tv, but make it social.

We wove together stories that got to the heart of what it means to Shop Small, shop safe, and support the people and places you love—in 15 seconds or less.

reconnectING with communities

By tapping into culturally relevant moments to show people how to make the most of their time at home while also supporting small businesses.

THE humans behind the business

We’re introducing our social audience to the faces behind their favorite places as well as providing merchants with the tools they need to reach out to customers directly.

Social ToolkitS

Stickers and Gifs helping merchants tell their own stories