pop-tarts crisps 

Pop-Tarts asked us to launch Pop-Tarts Crisps, a product specifically for kids and not very hungry teens. Our strategy team reminded us that children have short attention spans, respond to repetition, and love puppies & toys. Okay, we figured out that last one ourselves and kept our concept short and sweet.

Pop-Tarts Crisps have a crispy frosting outside, delicious gooey inside, are covered in sprinkles, and are basically the best thing ever.

Role: Copywriter

Senior Art Director: Chris Cino

Creative Director: Jason Liberatore

Agency: MRY