2024 Summer Olympics

Someday IS TODAY

For the 2024 summer games, Xfinity offered our customers the fastest connection to Paris. But we also wanted to connect Team USA to all the love and appreciation back home by creating real-time videos to congratulate the athletes when they medaled. We worked with NBC to drop in footage from the event and air the spots right after they won.

All of our athletes started out as little kids with big dreams. Then grew up to inspire the team of tomorrow. We wanted to use these congratulation videos to help tell that story. Of where they began and how far they were willing to go. We wove together family photos and videos leading up to the moment they made their name on the biggest stage.

Senior Copywriter: Emily Bress

Senior Art Director: Beverly Brown

Creative Directors: Adama Samara & Michael Camarra