2024 Summer Olympics

Someday IS TODAY

Team USA started out as little kids with big dreams. Then they grew up to inspire the team of tomorrow. We wanted to help tell that story.

We wove together family photos and videos leading up to the moment they made their name on the biggest stage. Then used the footage to congratulate the athletes in real-time when they medaled on NBC.

Senior Copywriter: Emily Bress

Senior Art Director: Beverly Brown

Creative Directors: Adama Samara & Michael Camarra