POP-TARTS BITES

The client asked us to launch their new, on-the-go product Pop-Tarts Bites to our growing teen and young adult audience. Leaning into the teen ethos as the dictators of cool, we introduced our audience to these bite-sized pastries by reminding them of what they already know—how to love (and most importantly how to eat) Pop-Tarts.

HELLO FELLOW TEENS

How will teens love new Pop-Tarts Bites? The same way they love big Pop-Tarts—however they damn well please.

:15 TV & OLV

:06 BUMPERS

social

We launched Pop-Tarts Bites on social with content that feels native to each respective platform while remaining authentic to teen culture and their ever-evolving social aesthetic.